Spanish Music Radio | Activa Network

Show El Bueno, La Mala y El Feo

“EL BUENO, LA MALA Y EL FEO” (The Good, the Bad, and the Ugly) is the replacement for EDDIE “PIOLIN” SOTELO in mornings at Regional Mexican KSCA (LA 101.9)/LOS ANGELES and several other markets. This new four-hour show hosted by RAUL MOLINAR, SYLVIA DEL VALLE, and ANDRES MALDONADO – the music intensive Regional Mexican radio show, has quickly become the No. 1 in day part show among Spanish-language stations in six out of the 10 markets carrying the show (Los Angeles, Chicago, Dallas, Houston, San Antonio and San Diego) and No. 2 in the remaining four (Austin, Las Vegas, Phoenix and San Francisco.) EVAN HARRISON told the TIMES, “It’s a new concept. We think it is an innovative format that is going to resonate with the audience. It’s going to be a balance of talk and music — but be more music-intensive.”

Digital engagement for the show has been equally impressive with a 40% increase in Total Listening Hours (TLH) and a 19% increase in average active sessions since its launch. The show also enjoys high social metrics with 500K ‘Likes’ on Facebook and total engagement (likes, comments, shares) of 16 Million. Driven by demand from the show’s fans, an exclusive replay channel is now available on the Uforia App. The channel provides a full replay of the entire show any time of the day including the interviews, social sarcasm and music that make the show unique.

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